At Roman, in addition to a hefty amount campaign development, we regularly launched new products. These were generally new supplements that we wanted to flex into their own distinct visual look and feel to stand out online and on shelf in retail stores across the country in their respective category. Roman Focus was a particular interesting, in that it’s a nootropic dietary supplement with ingredients that support calm energy, mental acuity, and concentration – which was a relatively new space and unchartered territory for the brand.