Dell

What does ‘Free Shipping and Handling’ actually mean? Everyone gets ‘Free Shipping.’ But ‘Free Handling’ was always vague at best. But what we do know is that the good people at Dell take their handling seriously. Very seriously.

We wrote and created national TV spots, social content and video billboards to let people know just how seriously. The ads were intended to run a full quarter. But they drove so much traffic that Dell extended the media buy for another year.