Klover

Budgeting isn't fun. But that doesn't mean Klover's brand, complete with Klover's budgeting tools and tips, shouldn't be fun.

We tested this hypothesis with extensive research. Long story short – our instincts proved correct.

Klover’s existing audience is overwhelmed from dealing with their finances and are looking for a budgeting and payday lending app that doesn’t just guide them but connects with them.

Klover’s aspirational audience simply wants a breathe of fresh air to make budgeting feel less like a chore.

So we overhauled Klover’s voice identity to lighten the mood as we lighten the financial load. We paired that with a Visual identity that was a surreal take on the everyday that would appeal to both audiences. It was a lot of fun. We were proud to push the creative envelope in this space.