Galaxy
Galaxy is a financial institution that provides institutional access to crypto and the growing digital economy. Galaxy has three lines of business: global markets (trading, lending, derivatives, advisory), asset management (active, passive, and venture investing), and digital infrastructure solutions (mining, validator, custodial solutions).
I worked with Galaxy on a wide range of projects over the past five years. Check out some of my choice cuts below.
Agency
Gravy Boat Regatta
Year
2020–2025
My Role
Creative Direction
Art Direction
Graphic Design
Kinetic Identity
Galaxy asked me to bring their logo to life with motion and sound. We settled on this “Birth of the Universe” concept which takes their logomark’s circle and square, and big-bangs them together ushering in a new financial universe. We composed original music for the sonic signature.
Constellations
Galaxy’s venture capital arm hosts crypto networking events which they call “Constellations.” Galaxy needed an elevated brand identity and digital experience that would serve as a hub for all of their past and future events. We created a visual identity design system and delightful web experience for the events series. Our scroll-initiated “emerging cosmos” visual concept worked even better than we’d hoped.
Agency
Gravy Boat Regatta
Year
2024
My Role
Creative Direction
Art Direction
Graphic Design
Digital Assets Academy
Investors turn to Galaxy for their expertise in this new and highly volatile asset class. Galaxy asked us to produce an online course that could teach potential investors everything they need to know about the emerging crypto and digital asset class. We produced the whole curriculum, which ended up being over an hour of video footage cut up into eight discrete lessons. Each lesson covered a different topic, beginning with the basics. At the end of each lesson, we created an interactive quiz so Galaxy could measure the effectiveness of each lesson. The course is hosted on a microsite we designed. When the course launched, we promoted it to all of Galaxy’s global stakeholders with a robust, multilingual eCRM campaign.
Agency
Gravy Boat Regatta
Year
2023-2024
My Role
Creative Direction
Art Direction
Graphic Design
Play the Future Summit
Galaxy Interactive hosts an exclusive annual crypto and gaming event in Las Vegas for founders, investors, and industry leaders. Galaxy needed all of the event’s collateral and marketing materials to look sleek and consistent, and communicate the general excitement of the forum. We created and produced all of the relevant event materials for the summit: sizzle reels, motion graphics, event booklets, swag, etc.
Agency
Gravy Boat Regatta
Year
2023-2024
My Role
Creative Direction
Art Direction
Graphic Design
Galaxy ESG
We helped Galaxy create their first environmental, social, and governance (ESG) report – which was also the first of its kind in their industry. We also created a social campaign around the report’s release.
We partnered with artist Claudia Pawlak and commissioned anthotypes that call attention to the collaboration between artist and machine. She generated a series of extinct plant images using an AI model, highlighting the historical impact we all have on the environment. The images were printed on transparency film, overlaid on paper, coated with a photosensitive emulsion from plant material, and exposed to sunlight to create photograms. The photograms cannot be fixed and are temporary, gradually fading over time.
I also snagged a GDUSA design award for the report.
Agency
Gravy Boat Regatta
Year
2022
My Role
Creative Direction
Art Direction
Graphic Design
CREDITSCreative Direction: Jonathan Campo, Sebastian Benkert
Art Direction + Design: Jonathan Campo
Art: Claudia Pawlak
Copy Editing: Sammy Scheman