Galaxy Fund Management

Project type Branding + Campaign
My role Creative Director
Year 2020
Agency Gravy Boat Regatta

Back before the frothy days of crypto, Galaxy Fund Management hired us to create a new visual identity and messaging strategy. The brand needed to feel sophisticated, trustworthy and authoritative, while still signaling they were part of the emerging crypto frontier. The challenge was striking that balance — credible enough for institutional investors, but distinct in a digital asset space that was getting crowded fast.

Inspiration

Inspired by the aniconism of Islamic religious patterns, our logomark is rooted in ancient sacred geometry. The Moors used patterns to convey mathematical beauty in its purest form, and to honor God as the geometer of our world and our place within the cosmos. These patterns abstractly render the night’s sky in a conscious nod to our name, ‘Galaxy.’