Gainbridge
Gainbridge wanted to be the go-to household name for online annuities. We created and produced a number of 360 campaigns, directed and produced a smattering of TV spots, worked significantly on the digital product itself, and generally stewarded all of the brand’s marketing efforts.
Agency
Gravy Boat Regatta
Year
2016–2020
My Role
Creative Direction
Art Direction
Campaign Development
Creative Concepts
Copywriting
Even geniuses can’t predict the market
The market, no matter how smart you are, is inherently unpredictable. Don’t believe us? Take a look at how these geniuses fared.
CREDITSCreative Direction: Bullish, Jonathan Campo, Henry Mathieu
Art Direction: Jonathan Campo, Missy Bruno
Design: Missy Bruno
Don’t trust
your uncle.
Trust the numbers.
After an additional round of qualitative research, we concluded that most people confer with a (typically older) family member who they’ve deemed their resident financial advisor. But we also found out that these familial characters had a dim and/or distorted view of annuities, as they’re unfamiliar with how annuities have changed. So to get the word out, we took aim at these “guru” uncles.
CREDITSCreative Direction: Jonathan Campo, Henry Mathieu
Art Direction: Jonathan Campo, Missy Bruno
Design: Missy Bruno
No drama annuities
The markets are great. The markets are also incredibly risky. When you know you can get a guaranteed 4% return, you don’t have to deal with any market drama.
CREDITSCreative Direction: Jonathan Campo, Henry Mathieu
Art Direction: Jonathan Campo, Missy Bruno
Design: Missy Bruno
Indy500 Sponsorship
Gainbridge is the official sponsor of the Indy500. We created and produced all of the related sponsorship collateral at the track (animations, pylon graphics, program ads, etc) as well as nationally broadcast TV spot.
CREDITSCreative Direction: Jonathan Campo, Henry Mathieu
Art Direction: Jonathan Campo, Missy Bruno
Design: Missy Bruno