Andi Brand
ANDI needed to establish a consistent messaging strategy, and overhaul their brand’s visual identity in order to present as premium as the bags themselves.
We established a coherent messaging strategy and visual identity for the ANDI brand, and then helped them pull that through to their website, feeds and touchpoints. This included an entire new visual approach to photography, designing a new site, and creating libraries of video content and kinetic illustration.
Agency
Gravy Boat Regatta
Year
2019–2021
My Role
Creative Direction
Art Direction
Brand Identity Revamp
Design
CREDITS
Creative Direction: Jonathan Campo, Henry Mathieu
Art Direction + Design: Melissa Bruno, Jonathan Campo
Copywriting: Henry Mathieu
Brand Strategy + Positioning: Jonathan Campo, Henry Mathieu