IBM ThinkLab

IBM’s THINKLab conducts cutting-edge research that produces serious results for a wide range of IBM’s clients. But the business and consumer facing brand of the THINKLab did not communicate the dynamism of the research arm. They needed a cutting edge website to show off their cutting edge achievements in order to convince managers, C-suite execs, movers, and shakers to hire IBM to analyze their data and innovate new ways for their businesses to be more competitive.

We conceived of a digital experience that utilizes 3D polyhedrons as design elements to help organize the site's content, and as the actual parallax functionality of the site's navigation. We created a site that is disarmingly simple, elegant and intriguingly unorthodox that more accurately articulates the innovative spirit of the THINKLab.