EOS

EOS needed a tight social program to gain >2 million Instagram followers and drive sales leading up to the holidays.

Over the 2018 holiday season, we created a whole lot of organic and paid social media content for EOS, which pushed them over the 2 million followers threshold and helped them hit all their Q4 sales targets. We launched a variety of new EOS lip balms including: ‘Dazzling Ruby Tint’ their 1st ever tinted lip balm, a Holiday Collection, a Tropical Escape Collection, a Mood Stones Collection, and a (RED) lip balm where 15% of sales supported (RED)’s fight to end AIDS.

Agency
Gravy Boat Regatta

Year
2019

My Role
Concept
Campaign Development
Creative Direction
Art Direction